If your phone isn't ringing consistently, the problem isn't the market. It's your system.
See exactly what's costing you jobs — in 15 minutes or less
We respect your privacy. No spam, ever.
You're a great roofer. But here's what's really happening:
Homeowners search for roofers at night — while you're on a job site or at dinner. Your competitor answers in 3 minutes. You call back the next morning. Job already gone.
You're on the roof. Phone rings. You ignore it because you're working. That call was a $22,000 job. They're calling your competitor now.
Your best work is on your phone. Your competitor's mediocre work is on Google. Guess who gets the call?
You've tried marketing before. Spent $3K, got 2 leads, closed zero jobs. Decided marketing doesn't work. It does — you just paid for the wrong system.
You don't have a roofing problem.
You have a system problem.
We analyzed 247 roofing companies in DFW. The ones losing work all had the same gaps:
Response time to new leads. Winners respond in 5 minutes. Losers respond "when they get a chance."
They don't know which ZIP codes convert best, which ad brought the lead, or their real cost per job.
No Google Business Profile activity, outdated photos, or 3 reviews from 2019. Zero trust signals.
Business only picks up after storms. No system to generate demand on slow months.
The roofers losing jobs aren't bad at roofing. They're invisible when it matters, slow when speed wins, and reactive when they should be in control.
There's a different way to run a roofing business. One where you control the lead flow — not the weather.
You already have the skills, the crew, the reputation. What you need is a system that puts your phone in front of ready-to-buy homeowners — before your competitors even know they exist.
No setup fees. No long-term contract. Just results.
+ your ad spend budget (minimum $500/month directly to Google/Meta)
These services will be available in our REACT and IGNITE packages (coming Q3 2026).
If in the first 30 days you don't see enough qualified leads to justify continuing, you don't pay for month two. No questions, no hassle.
Limited to 5 roofing companies per territory to avoid conflicts of interest.
Five steps from invisible to unstoppable.
We audit your current marketing, identify your best ZIP codes, and map your ideal customer profile. We don't guess — we diagnose.
We set up Google Ads, Meta Ads, call tracking, and your Google Business Profile. Everything goes live within 7 days.
Qualified leads start flowing to your estimators. We monitor daily, adjust bids, test creative, and feed your pipeline consistently.
We track what converts, kill what doesn't, and double down on winners. Every dollar is accountable.
As your pipeline stabilizes, we expand to new ZIP codes, test new channels, and build a marketing system you can eventually sell with your business.
A full-time marketing manager in DFW costs $5,000-$7,000/month plus benefits. With Katalux, you get an entire department (ads, analytics, strategy, creative) for $2,000/month. No benefits, no management overhead, no learning curve.
Most roofing companies set up ads once and forget them. We manage them daily — adjusting bids, testing keywords, optimizing for your best ZIP codes, and tracking every dollar. Plus, we only work with 5 roofers per territory, so we're never bidding against ourselves.
We'll do a free audit of your current setup. If they're doing a great job, we'll tell you. If they're not (and most aren't), we'll show you exactly what's missing — and what it's costing you.
Minimum $500/month to start. Most of our clients run $800-$1,500/month depending on territory size and competition. This budget goes directly to Google and Meta — we don't mark it up.
Right now, we're focused exclusively on Dallas-Fort Worth because we know the market, the ZIP codes that convert, and the seasonality. If you're outside DFW, join our waitlist and we'll notify you when we expand.
No catch. We're building a portfolio of roofing clients we're proud of. We limit to 5 per territory to avoid conflicts. If you do great work, close the leads we send, and grow your business, we both win. If you don't close leads or aren't ready to scale, this won't work — and we'll tell you that upfront.
Schedule your free 15-minute marketing audit. We'll show you exactly what's costing you jobs — and how to fix it.
We respect your privacy. No spam, ever.